Casting one lead talent for a TikTok reality show. Note: The concept follows a person from a small town as they relocate to New York City for one Summer, competing in challenges to earn prizes and ultimately win a year of free NYC rent. Candidates need to be able to commit to staying in NYC for a full year after the shoot if they win the competition.
Male Or Female, 22-28. From a small town with little to no prior NYC exposure; mid-transition, something in their life recently changed or is changing; naturally social, positive, and open to new experiences; distinctive enough in personality, background, or perspective to carry a narrative; comfortable being documented without performing for the camera; feels like someone you just want to root for; the ideal candidate has no prior connection to New York City and is at a genuine inflection point in their life - a recent breakup, college graduation, job change, move, or other significant transition; they're not an aspiring influencer looking for a platform; they're a real person with a compelling story and a natural on-camera presence they may not even fully know they have.